Privacy policy

Our privacy policy explains the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe.

Transparency is extremely important to us. We put a high value on your privacy and aim to be clear and honest. We use the information we collect to process your orders and provide you with a more personalized shopping experience. If there is ever anything you are unsure or unhappy about please do not hesitate to contact us at info@stepheneinhorn.co.uk. stepheneinhorn.co.uk utilises industry standard Secure Sockets Layer (SSL) technology to encrypt sensitive information such as your name, address and payment card details.

When do you collect my personal data?

When you make an online purchase.
When you create an account with us.
When you purchase a product or service in store or by phone.
When you engage with us on social media.
When you contact us by any means with queries, complaints etc.
When you enter prize draws or competitions.
When you book an appointment with us or book to attend an event.
When you complete any surveys we send you.
When you comment on or review our products and services.
When you fill in any forms.
When you’ve given a third party permission to share with us the information they hold about you.
When you visit our shops which have CCTV systems operated for the security of both customers and staff. These systems may record your image during your visit.

What data do you collect?

If you have an account with us: your name, gender, billing/delivery address, orders and receipts, email and telephone number.
Details of your interactions with us over the phone, instore or online.
Details of your shopping preferences.
Details of your visits to our website and which site you came from to ours.
Information gathered by the use of cookies in your web browser. Learn more about how we use cookies and similar technologies.
Personal details which help us to recommend items of interest.

We’ll only ask for and use your personal data collected for recommending items of interest and to tailor your shopping experience with us. It’s always your choice whether you share these details with us.

Payment card information.
Your comments and product reviews.
To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.
Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

How and why do you use my personal data?

We strive to give you the best possible customer experience. One way to achieve that is to get the best picture we can of who you are by combining the data we have about you.
We then use this to offer you promotions, products and services that are most likely to interest you.
The data privacy law allows this as part of our legitimate interest in understanding our customers and providing the highest levels of service.
Of course, if you wish to change how we use your data, you’ll find details in the ‘What are my rights?’ section below.
Remember, if you choose not to share your personal data with us, or refuse certain contact permissions, we might not be able to provide some services you’ve asked for.

Here’s how we’ll use your personal data and why:

To process any orders that you make by using our website or instore. If we don’t collect your personal data during checkout, we won’t be able to process your order and comply with our legal obligations.
To respond to your queries, refund requests and complaints. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service and understanding how we can improve our service based on your experience.
To protect our business and your account from fraud and other illegal activities. This includes using your personal data to maintain, update and safeguard your account. We’ll also monitor your browsing activity with us to quickly identify and resolve any problems and protect the integrity of our websites. We’ll do all of this as part of our legitimate interest.
To protect our customers, premises, assets and staff from crime, we operate CCTV systems in our stores which record images for security. We do this on the basis of our legitimate business interests.
To process payments and to prevent fraudulent transactions. We do this on the basis of our legitimate business interests. This also helps to protect our customers from fraud.
If we discover any criminal activity or alleged criminal activity through our use of CCTV, fraud monitoring and suspicious transaction monitoring, we will process this data for the purposes of preventing or detecting unlawful acts. Our aim is to protect the individuals we interact with from criminal activities.
With your consent, we will use your personal data, preferences and details of your transactions to keep you informed by email, web, text, telephone about relevant products and services including tailored special offers, discounts, promotions, events, competitions and so on.

You are free to opt out of hearing from us by any of these channels at any time.

To send you relevant, personalized communications by post in relation to updates, offers, services and products. We’ll do this on the basis of our legitimate business interest.

You are free to opt out of hearing from us by post at any time.

To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to our Privacy Policy, product recall notices, and legally required information relating to your orders. These service messages will not include any promotional content and do not require prior consent when sent by email or text message. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.
To display the most interesting content to you on our websites, we’ll use data we hold about your favorite products and suchlike. We do so on the basis of your consent to receive app notifications and/or for our website to place cookies or similar technology on your device.
To administer any of our competitions which you enter, based on your consent given at the time of entering.
To develop, test and improve the systems, services and products we provide to you. We’ll do this on the basis of our legitimate business interests.
To comply with our contractual or legal obligations to share data with law enforcement.
To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email or text message. We have a legitimate interest to do so as this helps make our products or services more relevant to you.
To build a rich picture of who you are and what you like, and to inform our business decisions, we’ll combine data captured from our website, third parties and data from publicly-available lists as we have described in the section 'What data do we collect?' We’ll do this on the basis of our legitimate business interest.
To process your appointment requests sometimes, we’ll need to share your details with other parts of the company. Without sharing your personal data, we’d be unable to fulfil your request.

How do you protect my personal data?

We understand how much data security matters. We will treat your data with the utmost care and take all appropriate steps to protect it.
We secure access to all transactional areas of our websites using ‘https’ technology.
Access to your personal data is password-protected, and sensitive data such as payment card information) is secured and protected.

How long do you keep my personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.
At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

Who do you share my personal data with?

We sometimes share your personal data with trusted third parties. For example, customer review companies, delivery couriers, for fraud management, and to help us personalise our offers to you.

Here’s the policy we apply to those organisations to keep your data safe and protect your privacy:

We provide only the information they need to perform their specific services.
They may only use your data for the exact purposes we specify in our contract with them.
We work closely with them to ensure that your privacy is respected and protected at all times.
If we stop using their services, any of your data held by them will either be deleted or rendered anonymous.

Examples of the kind of third parties we work with are:

IT companies who support our website and other business systems.
Operational companies such as delivery couriers.
Direct marketing companies who help us manage our electronic communications with you.
Google/Facebook to show you products that might interest you while you’re browsing the internet. This is based on either your marketing consent or your acceptance of cookies on our websites. See our Cookies section below for details.

Sharing your data with third parties for their own purposes:

We will only do this in very specific circumstances, for example:

With your consent, given at the time you supply your personal data, we may pass that data to a third party for their direct marketing purposes. For example, if you enter a competition we run with another company and tick a box agreeing that the company can send you promotional information directly.
For fraud management, we may share information about fraudulent or potentially fraudulent activity in our premises or systems. This may include sharing data about individuals with law enforcement bodies.
We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body, in your country of origin or elsewhere, upon a valid request to do so. These requests are assessed on a case-by-case basis and take the privacy of our customers into consideration.

To help personalise your journey through our website we currently use the following companies, who will process your personal data as part of their contracts with us:

Google
Twitter
Instagram
YouTube
Pinterest
Tumblr
Facebook
GlobalE
Shopify
Katana
Klarna

What are my rights over my personal data?

You have the right to request:

Access to the personal data we hold about you, free of charge in most cases.
The correction of your personal data when incorrect, out of date or incomplete.
The deletion of the data we hold about you, in specific circumstances; for example, when you withdraw consent or object, and we have no legitimate overriding interest, or once the purpose for which we hold the data has come to an end.
That we stop using your personal data for direct marketing (either through specific channels, or all channels).
That we stop any consent-based processing of your personal data after you withdraw that consent.
If we choose not to action your request, we will explain the reasons for our refusal.

Your right to withdraw consent

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

Checking your identity

To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Policy.
If you have authorised a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.

How can I stop the use of my personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

Click the ‘unsubscribe’ link in any email communication that we send you.
Write to Stephen Einhorn Ltd, Upper Street, London, N1 1RL.
Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

If you live outside the UK

What happens to my data if I am a non-UK customer?

By using our services or providing your personal data to us, you expressly consent to the processing of your personal data by us or on our behalf. Of course, you still have the right to ask us not to process your data in certain ways, and if you do so, we will respect your wishes.
Sometimes we’ll need to transfer your personal data between countries to enable us to supply the goods or services you’ve requested. In the ordinary course of business, we may transfer your personal data from your country of residence to ourselves and to third parties located in the UK.
By dealing with us, you are giving your consent to this overseas use, transfer and disclosure of your personal data outside your country of residence for our ordinary business purposes.
This may occur because our information technology storage facilities and servers are located outside your country of residence, and could include storage of your personal data on servers in the UK.
We’ll ensure that reasonable steps are taken to prevent third parties outside your country of residence using your personal data in any way that’s not set out in this Privacy Policy. We’ll also make sure we adequately protect the confidentiality and privacy of your personal data.

What if I have further questions concerning your Privacy Policy?

We hope this Privacy Policy has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please email us at info@stepheneinhorn.co.uk

Or write to us at Stephen Einhorn Ltd, 210 Upper Street, London, N1 1RL.

Cookies

What are cookies?

Cookies are small text files that a website stores on your device. Some are needed for the site to work, such as keeping items in your basket. Others help us understand how the site is used or measure our advertising. Similar technologies, such as pixels and local storage, work in the same way, and we use “cookies” here to cover all of them.

Your choices

When you first visit our website, a banner asks whether you accept cookies. We only use cookies that are strictly necessary until you choose.

Accept allows analytics and marketing cookies.
Decline keeps only the cookies the site needs to work.
Preferences lets you choose by category.

You can change your choice at any time with the Cookie settings link at the bottom of every page, or change your cookie settings here. Declining doesn’t affect your ability to browse or buy from us.

If your browser sends a Global Privacy Control signal, we treat it as declining marketing cookies.

You can also block or delete cookies in your browser settings. If you block strictly necessary cookies, parts of the site, such as the basket and checkout, won’t work.

Cookies we use

Strictly necessary. These are always on. They make the website and checkout work, so they don’t need your consent.

Cookie	Provider	Purpose	Duration
`_shopify_essential`	Shopify	Keeps your shopping session working and secure	1 year
`cart`, `cart_currency`	Shopify	Remember your basket and its currency	2 weeks
`localization`	Shopify	Remembers your country and language	1 year
`_shop_app_essential`	Shopify	Supports Shop Pay and express checkout	1 year
`_pandectes_gdpr`	Pandectes (our consent tool)	Remembers your cookie choice	1 year
`GlobalE_Consent`, `GLBE_SESS_ID`	Global-e	Support international shipping and checkout	Up to 1 year
`forterToken`	Forter, for Global-e	Protects international checkout against fraud	1 year
`__cf_bm`	Cloudflare, for our booking and international checkout services	Protects those services against automated abuse	30 minutes

Analytics. These are only used if you accept. They tell us how visitors use the site so we can improve it.

Cookie	Provider	Purpose	Duration
`_ga`, `_ga_*`	Google Analytics	Count visits and show how the site is used	2 years
`_shopify_analytics`	Shopify	Our store’s own visit statistics	1 year
`GlobalE_Analytics`	Global-e	Statistics for international visitors	1 year
`_clck`, `_clsk`	Microsoft Clarity	Anonymised recordings of how pages are used, to find problems (personal details are masked)	Up to 1 year

Marketing. These are only used if you accept. They measure our advertising and help us show relevant adverts.

Cookie	Provider	Purpose	Duration
`_gcl_au`	Google Ads	Measures whether our Google adverts lead to visits and sales	90 days
`_fbp`	Meta (Facebook and Instagram)	Measures and personalises our Meta adverts	90 days
`_ttp`, `ttcsid*`	TikTok	Measures and personalises our TikTok adverts	Up to 13 months
`_pin_unauth`, `_pinterest_ct_ua`	Pinterest	Measures and personalises our Pinterest adverts	1 year
`__kla_id`	Klaviyo	Connects visits to our emails so that, if you subscribe, we can send relevant messages such as a basket reminder	2 years
`_shopify_marketing`	Shopify	Measures which marketing brought you to us	1 year

Third parties

Some of these cookies are set by the companies listed above, under their own privacy policies: Shopify, Google, Meta, TikTok, Pinterest, Klaviyo, Global-e, Microsoft.

Further questions?

If you have any questions that haven’t been covered, please email us at info@stepheneinhorn.co.uk

Or write to us at Stephen Einhorn Ltd, 210 Upper Street, London, N1 1RL.